Social media marketing in the hospitality industry is an effective technique for hoteliers to connect with potential visitors, increase bookings and revenue, and increase the visibility of their hotel or property.
It can be frustrating and disappointing when you have a lot to offer but no way to convey it to your visitors.
Using social media for marketing will literally open many doors for your hotel.
This blog will teach you what social media marketing is for hotels and how to use digital platforms to benefit your hotel with social media marketing and campaigns.
What is social media marketing in the hospitality industry?
The process of advertising and exposure for a hotel or property using social media can be defined as social media marketing in the hospitality industry. Such a process can involve a wide range of activities, from posting or sharing photographs and videos to paid advertising on social media.
In the hospitality industry, social media marketing is particularly beneficial. This is because platforms like Facebook and Instagram are great for engaging old and potential customers with new promotional content.
These platforms also have built-in analytics tools, allowing you to track user activity and engagement. In addition, these sites frequently include useful components for hotel advertising, such as guest reviews, ratings, and features for inviting users to events.
Now, are you wondering what are the best sites to promote your hotel business using social media marketing?
Best Social Network Marketing Platforms For Hotels
Nowadays, there are several platforms available for social media advertising. The many options available to hoteliers are becoming more and more intense to follow. Therefore, it would be difficult to interact and contribute effectively on all major platforms simultaneously.
Therefore, you need to select your platforms wisely when it comes to organic social media marketing. In the hospitality industry, the function of social media is to attract new customers and to interact with new and existing customers. Check out two of the best social media marketing platforms for hotels.
Given its great popularity, Facebook reigns supreme among social media platforms. As the most accessible social networking site, Facebook offers several options for promoting your hotel, as it is the perfect platform choice for many hoteliers.
You can add a variety of additional tabs and cross references to all other social networks and websites using Facebook. It’s also a great place to include all of your contact information, facilities, and amenities.
On Facebook, you have a huge potential reach. It becomes much more evident when you start using paid social advertising to directly target customers.
Here are seven things you can do on Facebook as part of social media marketing in the hospitality industry:
- Create a Facebook page for your hotel brand and complete the profile with details like description, industry, location, contact information, etc.
- Set your username so that everyone can recognize you.
- Post on local scenic areas or eye-catching photos of your hotel’s interior and exterior design.
- Post short videos, stories and live videos, as well as articles about promotional offers, specials and discounts.
- Persuade your guests to include recordings or location tags in their travel photos and videos, and in return, you can offer compelling benefits.
- Offer rewards and organize contests. Engage in discussions on posts that promote your hotel’s brand.
- Use Facebook ads to increase your visibility and bookings.
Instagram is the second most popular social media network, just behind Facebook, and it is best known for sharing photos and videos. There is no more popular medium for posting travel-related photos and videos than Instagram.
Travelers love to organize perfectly shot images, write beautiful captions, and use popular hashtags to inspire other travelers to plan their trips. Therefore, your hotel brand should be part of this community.
You can engage with potential visitors and post content relevant to your hotel and destination on Instagram.
Here are four things you can do on Instagram as part of social media marketing in the hospitality industry:
- Create an Instagram business profile for your hotel brand and add all the necessary information required.
- Post high-resolution, intriguing photos of your hotel’s ambiance, activities and attractions.
- By incorporating new reel trends, you can post tourist tips, local cuisine recommendations, outdoor photographs, future events, and promotional offers.
- With Instagram Stories, you can capture and post exceptional moments, ask questions, and share instant updates on your hotel inventory.
You now know the top two social media sites and what you can do to promote your business. Let’s learn some of the top tips that will help you pay more attention when advertising your brand on social media.
3 tips for promoting your hotel using social media marketing
With hospitality social media marketing, there are many useful ways you can promote your hotel or property.
You can make users like and share your hotel or property page by offering incentives in the form of discounts or coupons. You can target people based on their likes and dislikes, age, location, and many other factors to advertise your hotel in your social media marketing campaign.
To build a successful and in-depth social media marketing strategy, here are three social media marketing tips for you:
1. Take the seasons into account.
When planning your marketing strategies, keep seasonality in mind. The seasonality factor can be applied to what to post based on various holidays and low, medium and peak business seasons.
Considering the time of year and what you’re striving to accomplish, your content will continue to change significantly.
In the low season, you can increase bookings by offering seasonal packages or activity-oriented social media offers. During the high season, on the other hand, you can use social networks to advertise your hotel, presenting the main benefits you offer. This strategy will encourage people to book earlier, so that they don’t miss a thing.
2. Continue to improve yourself by applying what you have learned from brand management.
Take note of comments from social media sites and improve the hotel experience for guests. Whether the reviews are positive or negative, be sure to respond to all comments so that users know your hotel cares about their opinions.
Especially if you receive positive reviews, don’t forget to share them with your followers, because no content is a better social media promotion for hotels than a positive review.
3. Influencer marketing is the big news.
Social media influencer marketing has spawned many celebrities on social media, and in the same way, it can boost your hotel business. Due to their large number of subscribers, many Instagram bloggers and travel influencers make money through influencer marketing.
In exchange for money or a luxury package, you can solicit their services in social media advertising in your hotel. Find out which influencers are in your area or who can persuade your target audience to take action and reach them.
Make sure you have a clear plan before inviting travel influencers to stay at your hotel. First of all, keep your budget in mind. This will help you determine the type of influencer you can afford to hire.
Micro-influencers might be happy to swap services, but macro-influencers would like big bills. Finally, decide what you want to accomplish with this carefully thought-out plan after deciding on your budget.
Partner with us
At AxisRooms, we are sufficiently equipped to meet all of your hotel’s social media marketing requirements.
However, that’s not all!
Team up with AxisRooms and take advantage of our Channel Manager and Booking Engine services. With our feature-rich tools, you can easily manage bookings, double bookings, overbookings and other hotel operations.
AxisRooms Editorial Office
AxisRooms, a provider of software suites for the hospitality industry, is committed to helping your business grow, not only with our industry-leading products and services, but also with the latest updates to the travel and hospitality industry. the hotel industry. Do you have something to say ? Write to us at: [email protected]