MCDONALD’S has been criticized for its “insulting” advertisement that bragged about hourly wages with $ 12 bills.
The ad, which boasted of their starting hourly wage of $ 12, began circulating on social media on Thanksgiving.
“I actually find it more insulting than anything else,” wrote one social media user, alongside a photo in the ad.
Others quickly started to laugh at the company, with one person joking, “Damn, WHOLE twelve dollars, mister manager mister?” “
Some creative people have also started to photoshop the ad and create their own.
One of them showed a bunch of chicken nuggets, with the same “from now” and “one hour” above and below the food.
Another did an expletive version of the ad, with dollar bills spelling out “f ** k you”.
The caption read, “Hey look, I changed what they really mean WITH how much they should pay their employees!”
The first user to design $ 23 bills to spell profanity.
The Sun reached out to McDonald’s for comment, but they did not immediately respond.
In May, McDonald’s announced it was raising wages at 650 company-owned stores in the United States as part of its efforts to hire thousands of new workers in a tight labor market.
The fast food giant was also encouraging its franchisees – who make up 95% of its restaurant base – to increase their wages.
He followed other channels, including Chipotle, which announced Monday it would raise workers’ wages to an average of $ 15 an hour by the end of June.
The wages and benefits of American workers have risen rapidly as vaccinations increase and employers try to meet growing demand at restaurants and other businesses. Total compensation for American workers rose 0.9% in the first three months of this year, the biggest increase in more than 13 years, according to the Labor Department.
Chicago-based McDonald’s said earlier this year that their hourly wages will increase by an average of 10% over the next few months to $ 13 an hour, reaching $ 15 an hour by 2024.
Entry-level workers would earn at least $ 11 an hour; shift supervisors would earn at least $ 15 an hour.
Fight for $ 15 and a union, a group of workers trying to unionize fast food workers, said the increases were not enough and they would continue to demand a starting wage of $ 15 an hour for all McDonald’s workers.
“Obviously, McDonald’s understands that in order to hire and retain talented workers, something has to change,” said union organizer and McDonald’s employee and union organizer Doneshia Babbitt in a statement at the time.
“Now they are raising the wages of some of us and using sophisticated math tricks to cover up the fact that they are selling most of us short.”
The vast majority of the nearly 14,000 McDonald’s stores in the United States are owned by franchisees who set compensation in their own restaurants.
McDonald’s said it did not have data on wages at franchise restaurants, but said it was asking them to do the same.
“We encourage all of our owners / operators to make that same commitment to their restaurant teams in the way that makes most sense for their community, their employees and their long-term growth,” McDonald’s U.S. President Joe Erlinger wrote in a letter to employees.
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