Global Advertising Agencies Market Report 2022: Launch of

Dublin, Aug. 03, 2022 (GLOBE NEWSWIRE) — The report “Advertising Agencies Global Market Opportunities And Strategies To 2031: COVID-19 Impact And Recovery” has been added to from ResearchAndMarkets.com offer.

The global advertising agency market reached a value of nearly $346,122.5 million in 2021, having grown at a compound annual growth rate (CAGR) of 3.6% since 2016, and is expected to grow at a CAGR of 9.8% to reach nearly $553,106.5 million by 2026. Further, the market is expected to reach $890,809.0 million in 2031 at a CAGR of 10.0%.

Growth during the historical period has been driven by strong economic growth in emerging markets, the rise of globalization, increasing e-commerce penetration, increased advertising spending, and rapid development of technology . Factors that negatively impacted growth during the historical period were the coronavirus pandemic, skilled labor shortages, increased use of ad blockers, cost volatility, safety and government regulations.

Going forward, increasing urbanization, increasing adoption of 5G networks and Internet of Things (IoT) and growing adoption of Internet of Things (IoT) will drive the growth. Factors that may hinder the growth of the advertising agency market in the future include high costs and intense competition.

The advertising agency market is segmented by mode into online advertising and offline advertising. The online advertising market was the largest segment of the advertising agency market segmented by mode, accounting for 55.9% of the total in 2021. Going forward, the online advertising segment is expected to be the segment with the fastest growing ad agency market, at a CAGR of 12.7% over the period 2021-2026.

The advertising agency market is segmented by end-use industry into banking, financial services and insurance (BFSI), consumer goods and retail, government and public sector, IT and telecommunications, media and entertainment and others. The other end-use industry market was the largest segment of the advertising agency market segmented by end-use industry, accounting for 35.6% of the total in 2021. Going forward, the media and entertainment segment is expected to be the fastest growing segment in the advertising industry. agency market, at a CAGR of 12.3% over the period 2021-2026.

Asia-Pacific was the largest region in the global advertising agency market, accounting for 37.8% of the total in 2021. It was followed by Western Europe, North America, and then other regions. Going forward, the fastest growing regions in the advertising agency market will be Africa and South America, where growth will be at CAGRs of 14.1% and 13.0% respectively in during the period 2021-2026. This is followed by the Middle East and Asia-Pacific, where the markets are expected to grow at CAGRs of 12.2% and 11.1% respectively.

The best opportunities in the advertising agency market segmented by mode will arise in the online advertising segment, which will earn $158,416.6 million in global annual sales by 2026. The best opportunities in the agency markets ads segmented by type will show up in the digital segment, which will earn $154,572.4 million in global annual sales by 2026.

The primary opportunities in the advertising agency market segmented by end-use industry will be in the other segment of the end-user industry, which will earn $69,417.4 million in global annual sales of by 2026. Advertising agency market size will gain the most in China at $41,933.8 million.

Market trends

  • Launch of artificial intelligence in advertising
  • Rising storytelling concept
  • Increased adoption of digitization
  • Growing demand for interactive advertising
  • Augmented reality for advertising
  • Increase in advertising on streaming services

Scope:
Covered markets:

  1. 1) By Mode: Online Advertising; Offline Advertising
  2. 2) By type: TV, digital; radio, printing; out of home (OOH); Others
  3. 3) By end-use industry: banking services; Financial Services & Insurance (BFSI); consumer goods and retail; Government and public sector; IT and telecom; Media and entertainment; Others

Main topics covered:

1. Summary of Advertising Agency Market

2. Table of Contents

3. List of Figures

4. List of tables

5. Structure of the report

6. Presentation

7. Characteristics of the advertising agency market

8. Advertising Agency Trends and Strategies

9. Impact of COVID-19 on advertising agencies

10. Global Advertising Agency Market Size and Growth

11. Global Advertising Agencies Market Segmentation

12. Advertising Agency Market, Regional and Country Analysis

13. Asia-Pacific Advertising Agency Market

14. Western Europe Advertising Agency Market

15. Eastern Europe Advertising Agency Market

16. North America Advertising Agency Market

17. South America Advertising Agency Market

18. Middle East Advertising Agency Market

19. Africa Advertising Agency Market

20. Competitive Landscape of Global Advertising Agencies Market

21. Main mergers and acquisitions

22. Advertising Agency Market Opportunities and Strategies

23. Advertising agency market, conclusions and recommendations

24. Appendix

Companies cited

  • WPP-API
  • Dentsu Inc.
  • Publicis Group
  • Omnicom Group Inc.
  • Hakuhodo DY Holdings

For more information about this report visit https://www.researchandmarkets.com/r/68jdpy

  • Global advertising agency market


About Ricardo Schulte

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