Reklami Sat, 01 Oct 2022 00:15:11 +0000 en-US hourly 1 Reklami 32 32 Organization runs ads in Idaho’s college town to promote birth control and access to abortion Sat, 01 Oct 2022 00:15:11 +0000

Digital billboards roam Moscow next week with various messages from a national non-profit organization on reproductive health.

“Be conservative. Use birth control.

“Pregnant? You still have a choice.

“They don’t want you to know. You can still get abortion pills by mail.

A particular ad features a photo of Russian President Vladimir Putin, with the message “Moscow: It’s a Slippery Slope”, referring to Russia’s capital.

Like the fallout of a University of Idaho abortion memo continue with national coveragea White House response and reports from angry faculty membersMayday Health is rolling out billboards in college town next week to let students and residents know they can still access abortion pills, emergency contraception and birth control.

The university’s general counsel sent the memo to all employees on September 23. She wore a law passed in the 2021 session of the Idaho Legislature called the Public Abortion Funds Ban Act. The University of Idaho and other public schools in Idaho are subject to the law because they are state-funded institutions.

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The memo advised all employees to comply by not promoting, advising or referring anyone for an abortion, and went further to say that the university also could not dispense contraception, with the exception of condoms, which may be provided to prevent the spread of sexually transmitted diseases. diseases.

According to the memo, standard birth control prescriptions can still be issued by workers at student health facilities, which are administered by Moscow Family Health and not the university.

Organization says it’s not trying to antagonize the University of Idaho

Mayday Health is a nonprofit health education organization with a website that provides information on getting abortion pills by mail and directs people to medical and legal help lines, especially if the individual lives in an abortion-free state, which includes Idaho.

The organization formed in May in New York on the day the United States Supreme Court’s decision to overturn Roe v. Wade was leaked to Politico. Since then, about 35 million people have accessed the Mayday Health website, according to the organization’s records.

The organization does not prescribe or dispense any drugs, said co-founder Sam Koppelman. It serves solely as an educational resource to make sure people know that abortion pills are available in all 50 states and to help people make their own decision, he said.

A Mayday Health digital ad that will be displayed in Moscow next week. (Courtesy of Mayday Health)

Idaho is only the second state where the organization has launched a digital signage campaign — Koppelman said the first was in Jackson, Mississippi, where the Dobbs v. Jackson Women’s Health Organization case originated.

“We try to stay on top of any encroachments on abortion rights, as well as the right to free speech on reproductive health, so we saw (the memo) right away and kept a eye on it ever since,” Koppelman said.

Kaori Sueyoshi, head of strategy at Mayday, said billboards are one of the most visible advertising methods, but they will also roll out Google, Snapchat, Instagram and Facebook ads to reach more people.

“Our hope is that at this time, when this type of law aims to chill free speech around health care options, we want to be able to stand up and fight for what we know is right. “said Sueyoshi.

The organization’s website does not track any data with individually identifying information, Sueyoshi said, and it includes a “quick exit” button at the top for the user’s personal security.

Sueyoshi said the intent was not to antagonize the University of Idaho, which she says is only trying to protect students and staff under applicable laws. Persons who break the law face conviction for a misdemeanor or felony and may be required to repay funds used in violation of the law. They can also be fired and permanently barred from employment with the state.

“Our strategy is that we believe this is a free speech zone and we want students, staff and residents to not be afraid to get this information that we feel they need. deserve to have,” she said.

Student government drafts resolution asking Idaho Legislature to fix parts of free speech law

The Student Associates of the University of Idaho, the government student body organization, this week drafted a resolution declaring their opposition to the guidelines in the memo and calling on the Idaho Legislature to repeal the sections of the No Public Funds for Abortion Act which are “related to speech, advice, referrals and use of tuition and fees paid by the private sector.

ASUI senator pro tempore Martha Smith said the resolution was not aimed at the university or its general counsel, but specifically at the Legislative Assembly. Student government members will vote on the resolution at their next meeting on October 5.

“I consider myself an advocate in this situation because I’m not a school employee, and I think a lot of teachers are very coy about what they’re allowed to say right now,” Smith said. . “Almost every teacher I spoke to said, ‘Oh, well, I saw that memo.’ There’s not a lot of dialogue coming from the teachers right now.

As she spoke to pro-abortion-rights students and those who are anti-abortion, Smith said both sides feared they could not discuss the topic in class without fear of consequences.

“The topic of abortion comes up, and the idea that teachers should stay neutral about it is an impossible question in my opinion, because – find someone neutral about abortion,” she said. declared.

Smith told The Sun that she didn’t see the digital billboards on Friday afternoon, but was glad to know it was happening.

“Anything that will allow students to understand what is legally within the limits of what they need should be welcomed and encouraged on a college campus,” Smith said.

Free-Speech-Resolution ]]> FTC Rates Children’s Ability to Distinguish Digital Ads from Surrounding Content Fri, 30 Sep 2022 10:41:43 +0000

On August 23, 2022, the Federal Trade Commission announced that it would continue to seek further public comment on how children are increasingly affected by digital advertising and marketing messages “that can blur the line between advertisements and entertainment”. Marketers are increasingly reaching children through digital media, including integrating advertising into video-sharing platforms, social media platforms through influencer and celebrity posts, games, virtual worlds and other digital environments.

For years, marketers and publishers have used innovative methods to create and deliver digital advertising. One form is commonly referred to as “native advertising”, a term that refers to advertising content that bears similarity to news, feature articles, product reviews, entertainment, and any other material that immediately surrounds the advertisement in the space. digital. The question then becomes: are consumers able to differentiate advertising from other content? And this question is even more acute when it comes to children.

The comment period is extended in conjunction with the “Protecting Children from Stealth Advertising in Digital Media” virtual event to be held on October 19, 2022, where the FTC will review and discuss among experts in the field the various techniques used to advertise to children online. Numerous studies have confirmed that children and teens are using screens and social media at an increasing rate, with a recent survey finding that overall screen use among teens and tweens increased by nearly 20% before the pandemic to today, a higher rate than the previous four. years combined. As the forms and means by which digital advertising proliferates in our daily lives, the implications for the reach and effect of such advertising on children are rightly given the attention they deserve.

Manola uses crowdfunding after lowering its forecast Fri, 30 Sep 2022 03:41:17 +0000

Manola prepares to grow up. start Barcelona, ​​founded in 2020 by the hand of influential person Belen Hostlet has launched a campaign on its social network to “test” the acceptance of its future investors and plans to raise capital through the platform. public cooperation Crowdtube, as Manola co-founder and CEO George Hostlett confirmed to Modes.

“With this potential round, we aim to accelerate the acquisition of traffic through platforms such as TikTok Ads or Google AdWords, with multi-brand channels, which we do not currently work with, and with technical and product profiles. You have to expand your team,” he said. Businessman. The options offered by Manola to participate in the round range from ten euros to fifty thousand euros. With this operation, the company will sell 30% of its capital.

Manola has already announced its intention to open its first round at the start of the year with the ambition of raising between €400,000 and €500,000. “We want our investors to be our customers so they can join us in the project,” says Hostlett. For now, 100% of Manola’s shares are in the hands of its three founders.: the influential person Belen Hostalet, his brother George Hostalet, formerly of Tropicfels, and Alejandro Porus, founder of Alohas.

Created in 2020 with an initial investment of €35,000 and €40,000, Manola specializes in casual fashion and offers sports collections and pajama capsules. The company closed the 2021 financial year with a turnover of 1.2 million eurosAnd they plan to register a turnover of 2.4 million euros in 2022.

However, in recent months Manola has backtracked and revised his expectations for the end of the year. Now, the company expects to end 2022 with 20% year-over-year growth. Only between January and February of this year, it increased by 125% compared to the same period in 2021,

Manola concentrates its production between Spain and Portugal, working hand in hand with local suppliers. Currently more than 80% of its sales are made outside Spain and in the coming months the company plans to strengthen its presence in countries such as Germany, United Kingdom, France and the United States. .

Florida boss called Hurricane Ian ‘nothing burger’ – urged staff to keep working: reports Thu, 29 Sep 2022 22:43:31 +0000

A Clearwater, Fla. CEO is in hot water after trying to rally his employees to stay at work for Hurricane Ianwhich she downplayed as likely to be a “nothing burger”, according to The Washington Post.

“It’s not going to be that bad,” Joy Gendusa, CEO of PostcardMania, told workers gathered in a conference room on Monday to watch her address them remotely from the passenger seat of a car. “Obviously it’s of the utmost importance that you feel safe and comfortable, but I honestly want to keep delivering and I want to have a great end of term,” Gendusa said in the video, a reported the Post.

Gendusa also shared that she has lived in the area for more than 30 years and in her opinion the media has always overestimated the severity of the coming storms, according to the newspaper.

As she spoke, The governor of Florida had warned of “significant risk of life-threatening storm surge, hurricane-force winds and heavy rain” by the middle of the week.

PostcardMania did not immediately respond to a request for comment.

Posted by PostcardMania on Tuesday September 27th, 2022

Hours after it was first reported Twitter by Labor writer Jonah Furman, Gendusa faced an outpouring of critical comments on social media, and his company announced on Tuesday that its offices would be closed on Wednesday and Thursday.

Posted by PostcardMania on Tuesday September 27th, 2022

But management then told workers they would still have to work a full 40-hour week, including making up for time lost due to power outages. After it sparked further outrage online, the company said it would give its employees paid time off, according to the Tampa Bay Times.

Gendusa on Wednesday issued an apology to workers who “felt it seemed insensitive,” according to an internal email provided by Jessica Lalau, director of marketing and communications for PostcardMania, the Tampa Bay Times reported.

Gendusa founded the marketing agency in 1998 and employs more than 320 people in the Tampa Bay area. The company produces millions of postcards each week and advertises online through Google and Facebook, according to its site.

Chase Auto Loans Review | Find the best loan for you Wed, 28 Sep 2022 21:15:23 +0000

Chase Auto offers auto financing for new or used cars. Refinancing is not available. You can also buy out your lease using Chase Auto Loans.

If you want to finance a new or used car with a Chase Auto loan, you start by choosing a dealership that is part of the Chase network. The dealership will be the original creditor of the loan, and then the financing of the loan will be allocated to Chase.

However, you can be prequalified on the Chase Auto website if you are still in the research phase. The good news is that it doesn’t affect your credit score and you don’t have to fund with Chase. After getting your prequalified amount, Chase provides a tool to search for dealers within its network.

Once you have found a dealership, if you also know the make and model of car you are interested in, you can take the next step and complete an online application. You will need to provide your personal information (name, address, social security number, employment information, income, email address) as well as car details, amount and duration of financing. If you already have an account with Chase, you can log in first and your information will be automatically populated. Once submitted, Chase will pull your credit report and verify your income, credit, repayment capacity and guarantees.

Once approved, your loan application will be sent directly to your chosen dealership and your rate is locked in for 30 days. If you decide to make changes to the vehicle, Chase and the dealership will adjust the financing offer as needed.

Chase Auto does not disclose the annual percentage rates it charges for its loans. It does not charge an origination or application fee (except for Indiana residents, who pay an origination fee of $195), but it does charge a late fee.

Chase only underwrites loans for used cars less than 10 years old and with less than 120,000 miles. It will also not finance vehicles with branded titles, which indicates an insurance incident.

The loan amount must be at least $4,000. Payment terms vary from 12 to 84 months depending on the amount of the loan.

Chase does not charge any prepayment fees if you choose to prepay the loan.

Chase offers a 0.25 point APR discount for Chase private customers. To be a Chase Private Client, you must either have an average daily balance of $150,000 in your Chase Private Client checking account and linked eligible deposits and investments, a linked Chase Platinum Business checking account, or pay a monthly service fee of $35 $.

Chase Auto does not disclose its minimum qualifications. However, if you are unable to meet loan eligibility on your own, you have the option of applying with a co-applicant.

Chase Auto operates in all 50 states and you must be at least 18 years old to apply.

Chase Auto is part of JPMorgan Chase, the largest commercial bank in the United States. The Consumer Financial Protection Bureau received 214 complaints about Chase auto loans in 2021; Chase responded quickly in all but one case. It closed 175 complaints with an explanation, 22 with non-monetary relief and 17 with monetary relief. Chase has an A- rating with the Better Business Bureau.

Chase offers customer service for its auto loan customers at 800-336-6675, with representatives available Monday through Friday from 8 a.m. to 7 p.m. EST and Saturday from 9 a.m. to 6 p.m. ET. You also have the possibility to contact us by e-mail if you log in to your account. There is no real-time chat function.

Chase Auto allows prequalification and then allows you to arrange financing before entering the dealership, which can help you feel empowered and reduce paperwork and time. You are limited to working with Chase partner dealers, and no qualification or pricing details are offered upfront. Chase also does not refinance existing loans.

  • People who want to avoid dealership red tape by applying in advance.
  • Individuals loyal to the Chase brand, especially Chase Private Clients, who are eligible for loan discount.
  • People shop at Chase Auto’s partner dealerships.

]]> 5 things to know about the Trade Desk and its stock Wed, 28 Sep 2022 11:31:00 +0000

Investors have been nervous about the digital advertising sector in 2022. Almost all stocks in this market segment have underperformed the S&P500 this year, with ripple effects extending to nearly every nook and cranny of the global economy. Companies dare not splurge on ad campaigns when the economy is bad. When advertisers hold back, that’s terrible news for both buyers and sellers of ad space.

However, there is a light at the end of the tunnel. Savvy investors are looking for a return to normalcy in the advertising industry, and The trading post (TTD 3.29%) stands out today as a particularly interesting value in this sector. However, before you jump into The Trade Desk stocks, here are a few things you need to know about the company and the investment.

1. The Trade Desk is a giant in its field

The Trade Desk was one of the first pure ad service providers on the ad buying side. The company has partnered with many publishing platforms and sells advertising space on these platforms through a self-service system. Ad buyers have access to tons of data on the performance of their marketing program, and the management of each program is fully automated.

No one else does exactly what The Trade Desk does. The closest competitors are specialty services within large advertising packages from tech conglomerates like Verizonis Yahoo! Where AlphabetGoogle platforms. It’s the kind of industry leader you want in your portfolio when it comes to a rapidly growing market like online advertising.

2. Advertisers move online

…and the radical change has only just begun.

You know about the collapse of online advertising markets that I mentioned? It was a real disappointment that weighed on the stock price of The Trade Desk and its industry peers throughout the year. At the same time, many other industries would sell their parent companies for sales growth like this:

TTD Revenue Data (TTM) by YCharts

Trade Desk management estimates that the global advertising market was worth around $750 billion in 2019. Digital display ads accounted for just $50 billion of that massive pie. As streaming media and online news continue to steal market share from traditional media, alternative news also offers more targeted advertising and greater effectiveness. Therefore, the market is not only shifting to the online space but also getting bigger over time as advertisers adopt a more efficient model.

3. Digital video is a particularly interesting prospect

Online video was taking off in 2019. waltz disney (SAY -2.31%) opened the floodgates on the introduction of the Disney+ streaming service, hoping to catch up with the industry leader netflix (NFLX 0.13%) long-term. Then the coronavirus pandemic came to accelerate this game-changing market trend. Now, every media publisher worth its salt has at least one streaming service of its own. Both Disney and Netflix have over 220 million paid subscribers.

Both are set to give those numbers a big jolt by introducing low-cost, ad-supported service plans. Netflix has turned elsewhere, but Disney+ is working directly with The Trade Desk.

This is the future of media on a global scale. The Trade Desk has a big finger in this exciting pie and should find more customers as other media streaming hopefuls follow Disney and Netflix’s lead.

4. The Trade Desk in numbers

I’ve mentioned global markets several times in this recap, but The Trade Desk has so far only dipped its toes into the overseas opportunity. Last year, only 14% of the company’s managed ad spend was made outside of North America. There’s plenty of pie left to serve here, especially since the market itself is growing rapidly.

The company’s revenue reached $1.2 billion in 2021 and $1.4 billion in the second quarter of 2022. 82% of incoming revenue is retained as gross profit, as The Trade’s operating model Desk is quite light.

This growing profit base gives The Trade Desk the freedom to invest in its own trading prospects. As a result, sales and marketing expenses are growing even faster than these booming revenue and gross profit lines, setting the stage for continued high-octane growth in years to come.

Table of research and development expenditure (TTM) of TTD

Research and Development Expenditure (TTM) TTD Data by YCharts

5. This stock is a great buy right now

The Trade Desk is a well-run business with fantastic growth prospects in an exciting long-term market. However, slowing ad spend growth and macroeconomic fears sent the stock price nearly 50% below all-time highs from last November.

It’s not a cheap stock by value-oriented measures, trading at 50 times forward earnings and 21 times downsells. But you’re paying a premium for an industry-leading growth stock that isn’t yet focused on bottom line profits. So all things considered, The Trade Desk is an obvious buy in my book.

Suzanne Frey, an executive at Alphabet, is a board member of The Motley Fool. Anders Bylund holds positions at Alphabet (A shares), Netflix, The Trade Desk and Walt Disney. The Motley Fool owns and recommends Alphabet (A and C shares), Magnite, Netflix, The Trade Desk and Walt Disney. The Motley Fool recommends Verizon Communications and recommends the following options: January 2024 Long Calls at $145 on Walt Disney and January 2024 Short Calls at $155 on Walt Disney. The Motley Fool has a disclosure policy.

Russia claims victory in 4 sham referendums on Ukraine, paving way for annexation of dwindling Ukrainian assets Wed, 28 Sep 2022 06:21:21 +0000

Russia announced on Tuesday evening that four Ukrainian regions it partially controls had voted overwhelmingly to join Russia. These predetermined results have been dismissed by Ukraine and Western nations as illegal sham referendums, thin pretexts for the outright theft of 15% of Ukrainian territory. Russian President Vladimir Putin is expected to announce on Friday his intention to annex the provinces of Donetsk, Luhansk, Zaporizhzhia and Kherson, and the Russian parliament could vote on annexation legislation on October 4.

During four days of voting, “Ukrainians were alternately cajoled and intimidated into voting in Kremlin-organized referendums.” The New York Times reports. “Russian authorities and their proxies in Ukraine have mixed crude intimidation tactics,” like gunmen wearing ski masks, “with Orwellian messaging and a few stabbings at festivities including barely-attended concerts on central squares”.

Pro-Kremlin news sources report that approval in the four regions ranged from 87% in Kherson to 99% in Donetsk, percentages “which would be unusual in a vote of this nature”, notes BBC News dryly. “Russian officials pre-ordained and falsified alleged voter approval ratings and turnouts for sham referendums while coercing Ukrainian civilians in the occupied territories to performatively vote for Russian annexation,” assesses the think tank of the Institute for the Study of War.

The referendum and the annexations, even if recognized only by Syria and Nicaragua, would open a new and more dangerous phase of the Russian invasion. Putin and other Russian officials have said that Russia will consider annexed Ukrainian territory as part of Russia and that any attack on these areas will be an attack on Russia. It would also allow, ISW notes, “the forced conscription of Ukrainian civilians into the Russian military in the normal fall conscription cycle.”

It is estimated that 200,000 Russian men have already fled Putin’s plan, crossing through Kazakhstan, the European Union or Georgia. Border guards begin to crack down, handing conscription papers to men on a list.

Meanwhile, “the Ukrainian military offensive that ousted Russian troops from the Kharkiv region earlier this month has now penetrated deep into the northern part of the neighboring Donetsk region, increasingly threatening Russian control over the lands that Moscow seeks to annex”. The Wall Street Journal reports. Ukrainian forces are still on the defensive in parts of Donetsk, mainly repelling a mercenary attack on the town of Bakhmut, but Ukrainian forces continue their slow advance in Kherson province.

Moloco poaches Bill Michels from the Trade Desk to run its retail media group Tue, 27 Sep 2022 15:08:23 +0000

Bill MichelManaging Director, Retail Media

Bill Michels knows programmatic data.

For the past two years, he has led the entire product group of The Trade Desk.

At Yahoo Search in the mid-2000s, he was senior director of product management. He then served as chief operating officer of location data company Factual, and later served as chief data officer at Foursquare, following the acquisition of Factual.

Now Michels is heading to Moloco, where he starts as general manager of the company’s retail media business unit.

Why go from The Trade Desk and a string of big names in online advertising to an upstart player like Moloco?

This is the potential opportunity in retail media to leverage the web’s most lucrative invention: the search query.

“I think research is one of the most elegant businesses ever. I like simplicity,” Michels said.

Retail media today is like the early days of search, he said. Brand new vertical and marketing applications are discovered seemingly week by week. AdExchanger caught up with Michels about his new gig and the opportunity he sees for retail advertising to shake up the internet, as he’s seen at the forefront with companies like Yahoo and The Trade Desk.

AdExchanger: What is the appeal of retail media for you, with your background in programmatic?

BILL MICHELS: Retailers are in a very strong position because they allocate spending at the right time in the consumer journey.

Nor is it intrusive. Retail ads play into the flow of purchases and discoveries. Done right, search results ads are super relevant.

It’s also great because marketplaces have a login experience. A regular inventory item, an advertiser gets a contextual keyword or signal, maybe third-party segment data, and if you’re lucky, a first-party data snippet that might be a cookie or to another identification key.

Retail media is a product where you swim in first-party data. Especially in a platform that can relay that first-party data. What has this person purchased over time? What are they looking for in different markets? The retail advertising platform is integrated with this first-party data and all of this data is part of every impression and search opportunity.

Retail advertising makes sense for retailers, but does it benefit the open web, which has been a big part of programmatic value?

Something I liked about The Trade Desk is that they were an open web advocate. I love creating products that help prevent the concentration of power from landing with just a few.

How this idea translates into retail media, first of all, is that we want to have lots and lots of places where merchants can sell their products and where consumers can buy those products. As for the long tail of content publishers and app developers who have a small set of proprietary data, they now have incredibly rich proprietary data that can extend to their apps, or also CTV apps , and increase those CPMs.

If the merchant is satisfied with the higher price he is paying based on the data the retailer brings, that retailer can bring [that] data to be carried on the open internet [buying media for the merchant].

Retail media currently seems limited to retailer sites and apps. So where does all the inventory come from?

I see what you mean. I had the same reaction in the past when I started broadcasting on CTV. I was thinking, like, “Isn’t that like five apps with the whole audience?”

But as you dig in, you realize, oh, there’s a lot of these streaming apps that I don’t use as a consumer, but have huge volume and APIs that bundle them together. And they are very significant taken together.

And on the retail media side, I would say there’s a similar pattern with marketplaces. They are everywhere in the world, constantly more and more numerous. We’ve been incredibly successful in Asia, where we’re seeing these marketplaces emerge and our list of targets keeps growing.

Maybe there’s a Shopify merchant that sells hammocks or a mechanic that sells auto parts and service. Three years ago they were buying ads on Facebook and that steering wheel was spinning. Maybe they sold on Amazon and used those sponsored search ads.

There’s been a realization now where these independent sellers are saying, “Oh, there’s 30 other places I can sell my product.”

Think of it like this: there are Doordashes in every country. Many of them. And in every vertical – carpooling, travel, ticket sales, furniture, etc. – there are market versions for this.

We will propel the search and sponsored ads product into these other retail markets. In terms of CTV’s offering, as you get to know these markets, they are much larger in scale than you might initially anticipate.

Home Office spends £90,000 on 3 months of social media adverts to ‘deter’ Channel migrants – but numbers are skyrocketing Mon, 26 Sep 2022 10:58:17 +0000

The government spent almost £90,000 on three months of social media adverts aimed at deterring Channel crossings, but figures hit new records in the period.

Migrants from northern France and Belgium are being targeted by sponsored posts on Facebook and Instagram, which contain messages in multiple languages, including “you could die trying to get to the UK” and “don’t Trust smuggling gangs”.

Charities called the adverts ‘unnecessary and nonsensical’ after several expert groups rejected a call to help the Home Office ‘understand the perceptions of migrants’ for the campaign.

An Access to Information (FOI) request by The Independent shows that over £87,000 has been spent on the campaign so far and the “assumed total spend” is said to be £100,000. The figure could rise further if approved by ministers.

More than 20,000 migrants have arrived on small boats since its launch in June, and the total for 2022 has already surpassed previous years.

The ad campaign was announced after Priti Patel signed an agreement to send asylum seekers to Rwanda in April, when a government source told the Mail on Sunday the campaign would “let people know that the rules have changed and if you arrive in the UK illegally you can be deported to Rwanda”.

But the Home Office’s FOI response shows that none of the social media adverts mention the scheme, which is on hold amid several indecisive legal challenges.

If asylum seekers click the “read more” icon on the posts, they are redirected to a government website that mentions the Rwanda deal halfway through.

“From January 1, 2022, you will be considered for relocation to Rwanda if you are making an illegal trip to the UK and have traveled or have a connection to a safe country,” it says.

No one has yet been deported to Rwanda and the first attempted flight, which saw asylum seekers restrained and strapped to plane seats after self-harming and threatening to kill themselves, was stranded in following injunctions from the European Court of Human Rights.

Other Home Office campaign messages focus on the new legal penalties for crossing the Channel in small boats, although the government has not confirmed whether anyone has ever been prosecuted under it. nationality and border law.

One social media advert says the ‘new measures’ are making it harder to stay in the UK, while another claims: ‘You could face up to four years in jail and deportation for coming to the UK illegally UK.”

Priti Patel praises Rwanda as High Court challenge begins

The linked government website lists ‘safe and legal ways to get to the UK’, but none of these apply to asylum seekers who have already reached Europe and have no immediate family in Britain.

Messages are sent from Home Office accounts on Facebook and Instagram, in Albanian, Arabic, Farsi, Kurdish, Pashto and Vietnamese, and are branded with the UK Government’s branding.

A previous government influence campaign was criticized after The Independent revealed that he used what looked like a charity website claiming to “provide migrants in transit with free, reliable and important information”.

No analysis of the campaign’s effectiveness has been made public, and the “On The Move” website was taken down following the end of the Home Office’s contract with the Hong Kong company Seefar in December.

Research firm Britain Thinks was contracted for the current programme, alongside agencies Story UK and Manning Gottlieb.

In June, several charities revealed they had received an email asking for help with a campaign to “reach potential irregular migrants warning them of the risks and dangers of illegal migration – particularly via small boat crossings – and encouraging them to seek safe and legal migrants”. alternatives or seek asylum in the country where they find themselves”.

Several groups said they refused interviews with Britain Thinks about asylum seekers’ perceptions of the UK and knowledge of its laws.

An Instagram ad from the Interior Ministry, in Kurdish, telling migrants not to “believe the lies of the smugglers”


Among them is Refugee Action, which has urged new Home Secretary Suella Braverman to “learn from her predecessor’s failures” and create alternatives to Channel crossings.

Managing Director Tim Naor Hilton added: ‘People are risking their lives to seek asylum in the UK for reasons we can all relate to – to be reunited with family or community, or because they speak English. .

“Half-baked, expensive social media ads will fail because they focus on keeping people out – ignoring the reality that people who want to be reunited with their families will do almost anything to get there. here.”

The Joint Migrant Welfare Council said the government had been told ‘repeatedly’ that it needed to reduce demand for Channel crossings by offering alternatives.

Spokeswoman Ravishaan Rahel Muthiah said he instead chose to “punish refugees who arrive and waste heaps of money on a needless and senseless fear campaign against refugees”.

He added: “We knew their scare propaganda campaign was cruel and would not work from the start, which is why we resisted this government’s request for our support.

Clare Moseley, founder of refugee charity Care4Calais, said the government was driving people into the hands of smugglers.

“The record number of small boat crossings is a direct result of the government’s own failures and no amount of state-funded public relations will fix it,” she added.

A Home Office spokesman said it remained “firmly committed to breaking the smugglers’ business model” and preventing further loss of life in the English Channel.

“There is no one-size-fits-all solution to the global migration crisis and change will not happen overnight, which is why the government is working tirelessly to implement a range of innovative solutions,” a statement added. .

“Our targeted communications campaign aims to discourage migrants from leaving safe European countries and making life-threatening journeys to the UK. The campaign’s message is clear: don’t put your life in the hands of dangerous criminals.

12 marketing tips for a law firm | Good2bSocial media Sun, 25 Sep 2022 16:18:45 +0000

If getting new business and contributing to the bottom line of your business is part of your job, you already know that digital marketing is essential for growth. Digital marketing in all its forms is essential to attract the 4 billion Internet users in the world. Efficient digital marketing will help you reach a wider audience, engage leads, and turn leads into leads. Here’s our final list of tips to help you grow a law firm’s marketing.

Marketing advice for a law firm

1. Take the time to get to know potential customers

Understanding the people who are searching for your business online is key. A lot of people know this but don’t really hold themselves accountable. Schedule time each month to research and chat with your sales team. Your best content ideas will likely come directly from real customers and prospects.

2. Match content to every stage of the customer journeymarketing a law firm

Your advertising efforts will have more impact if you adapt the content offered to specific times in the buyer’s journey. For example, it doesn’t really make sense to target someone at the very early awareness stage with an offer of consultation. Likewise, if someone is willing to meet with your lawyers, simply sending educational blog posts may not be appropriate.

3. Don’t write exclusively about your services

People don’t want to read promotional content selling your business. This can be alienating to people who aren’t yet ready to commit to your business. Take the time to find out what really interests people and the challenges they are trying to solve. Develop content that aligns those interests with what your business offers.

For a deeper dive into how to develop content that will engage prospects, check out this free eBook: The Law Firm’s Guide to Content Marketing eBook.

4. Focus on customer satisfaction

Getting new customers is not enough. A large portion of a law firm’s income is made up of recurring business activities. Rather than focusing on short-term customer acquisition, look for new ways to delight customers throughout their relationship with your business. Marketing should focus on creating demand as well as other customer centric campaigns.

5. Make SEO part of your content strategy

A law firm should have thought leadership to build credibility and share expertise. In addition to blogging for these purposes, you should incorporate SEO items whenever possible. Incorporate SEO into your topic selection and content writing process.

6. Analyze ad performance against the big picture

Look at performance, but keep context in mind. What is a person’s overall journey to get to the point where they see your ad? For example, to see Google Adwords, someone had to search for the keyword you chose. Then it should resonate and make them click, and then they should feel compelled by the landing page. If your ad isn’t performing well, you need to see if there’s a disconnect between what someone is looking for, the message you’re showing them, and the landing page.

7. Pay more attention to backlinks

Back links are a major ranking factor for Google. They are important for building your authority and reputation online. As you create new content on relevant topics, share the content any way you can. Network with people in your industry and systematically track who links to your content. This is something that SEO experts often know, but neglect to spend time on. Re-engage in a backlink strategy to improve your current content efforts.

marketing for a law firm with backlinks

8. Stay flexible

People’s preferences are constantly changing. It’s important to be nimble when developing a law firm’s marketing and make the necessary changes in order to connect with potential clients. For example, if your clients are very active on LinkedIn right now, make sure you invest in the platform properly. However, if a new platform emerges, you may need to create new campaigns in a new format.

9. Keep Design Elements Consistent

When running multi-channel campaigns, make sure the pattern is consistent on each medium. Connect creative elements and messages so that there is a common thread connecting everything throughout your campaign.

10. Find ways to be a growth leader

Traditionally, marketing has been tasked with attracting leads and then passing them on. But what happens once the leads reach the sales team? And then what happens when they go from a lead to an engagement? If you review the entire customer lifecycle, chances are you’ll find places where digital marketing can add value.

11. Personalize content

Personalization will help differentiate your content and create a more unique experience for customers. From email to an online portal experience, look for ways to personalize experiences for customers and prospects. There are a variety of tools available to help you customize everything from dynamic web pages to social media advertising.

12. Experience

As you run various campaigns, chances are you’ll see things that could work better. Don’t be afraid of test, to try other ways and to try new things. This is true for everything from internal processes to specific digital campaigns. For example, if your email programs aren’t getting the engagement you were hoping for, test subject lines it could increase your open rates.


There is no shortage of digital marketing strategies and tactics when it comes to growing a law firm’s marketing. These tips are a great place to start if you need to freshen up your online marketing program.