Reklami Tue, 30 Nov 2021 12:13:32 +0000 en-US hourly 1 Reklami 32 32 New decree amending and supplementing the regulation on cross-border advertising Tue, 30 Nov 2021 12:13:32 +0000

On July 20, 2021, the government published Decree No. 70/2021 / ND-CP (“Decree 70”) Amending and supplementing several articles of decree n ° 181/2013 / ND-CP implementing the law on advertising (“Decree 181“). Decree 70 entered into force on September 15, 2021. In general, Decree 70 modifies the regulations governing cross-border advertising to monitor the development of the advertising market and ensure equality between national and foreign companies in the advertising sector. The advertisement.

The main characteristics of Decree 70 are as follows:

  1. Consolidation of the supervisory authority

In the past, under Decree 181, cross-border advertising services were under the supervision and management of different authorities, including the Ministry of Information and Communications (“MICROPHONE“) for the supervision of online advertising, and the Ministry of Culture, Sports and Tourism for the supervision of the websites of foreign entities that provide cross-border advertising services.

Decree 70 modifies the inconsistency of the supervisory authority by stipulating that the MIC will be the competent managing authority responsible for receiving (i) contact information (submitted 15 days before their cross-border advertising services are provided to the Vietnam); (ii) reports (submitted annually or upon request) from foreign organizations and individuals involved in the provision of cross-border advertising services in Vietnam; and (iii) reports of illegal cross-border advertising.

  1. Foreign advertising agencies can perform advertising services directly with clients based in Vietnam

The government abolished Article 13.2 of Decree 181 which required Vietnamese entities to advertise their products and services through Vietnam-based advertising agencies. As a result, Vietnamese organizations and individuals will no longer have to advertise their products and services on foreign websites through a Vietnam-based advertising agency and foreign cross-border advertising service providers will be able to provide their advertising services directly to clients based in Vietnam without the intervention of any advertising agencies based in Vietnam.

  1. Significant new obligations for cross-border advertising service providers

Decree 70 also provides for the obligations of cross-border advertising service providers. Some of these notable new obligations are:

  1. Compliance with the provisions of Vietnamese law

Decree 70 requires foreign cross-border advertising service providers to comply with Vietnamese regulations on advertising and network security, and regulations on the management, provision and use of Internet services and information on the Internet, as well. as tax payment obligations in accordance with tax regulations.

  1. Deal with counterfeit cross-border advertising within 24 hours

Decree 70 explicitly describes the method of preventing and eliminating counterfeit advertising content. Concretely, after receipt of the request sent by the MIC, foreign cross-border advertising service providers have 24 hours to deal with the problem.

If an illegal advertisement is not dealt with within the aforementioned time frame and no legitimate reason is provided, MIC will take steps to restrict the advertising that violates the law. In addition, when the identified cross-border advertisements threaten Vietnam’s national security, the relevant Vietnamese authorities will immediately restrict such advertisements.

  1. Offer technical solutions to control and remove counterfeit content

Decree 70 also requires advertising service providers to provide enabling technical solutions to ad distributors and advertisers in Vietnam based on their requests. These technical solutions will enable the control and removal of advertisements that violate Vietnamese Service Delivery Systems Law.

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Pritzker Facebook Ads Appear As News Tue, 30 Nov 2021 04:58:55 +0000 SPRINGFIELD – Social media ads funded by Governor JB Pritzker could mislead some users, according to Reform For Illinois.

Illinois gubernatorial candidates must use traditional media, such as television and radio, to get their point across. But millions have already been spent on social media like Facebook, mostly by Pritzker.

Since 2018, a Facebook page for “JB Pritzker” has spent more than $ 3.6 million on ads, including $ 271,000 on Facebook ratings that were released without warning.

Reform For Illinois executive director Alisa Kaplan said there were additional expenses.

“Social media, in particular, can be a bit misleading in the way ads are presented,” Kaplan said. “Some of the Pritzker ads, for example, are presented as news. “

One such ad from a Facebook page titled “Illinois Daily” between Nov. 1 and Nov. 21 refers to a March 21 Chicago Tribune article with a quote saying that Pritzker was “widely praised by political observers, experts in public health and leaders of the two countries parties for its efforts to alleviate the COVID-19 crisis. “

Facebook data shows that up to $ 20,000 has been spent on advertising with the “Paid by JB for Governor” warning, making an impression on more than one million Facebook users.

There are dozens of similar ads.

Kakie Urch, a professor in the University of Kentucky’s School of Journalism and Media, said it was actually a small amount. But with some ads having been seen by over a million people each, it could still have an impact.

“It sounds like news, but it’s not news; it’s promotion, ”said Urch. “That’s not to say it’s fake news, which I think is a different category, but it’s definitely a place where you can see the confusion with many Facebook users. “

She said voters need to develop a media education that seeks authenticity and is aware of the different layers of “influencer pay or truth.”

The Pritzker campaign did not return multiple requests for comment.

Data from the Illinois State Council of Elections shows that in August, Pritzker’s campaign spent more than $ 2.3 million with Gambit Strategies. Facebook data shows that a page created in 2018 called “Illinois Daily” spent more than $ 1.9 million. Almost $ 87,000 was spent last week.

Republican gubernatorial candidates over the past week spent a fraction of that amount for a total of $ 2,700.

“The governor starts off with a huge advantage in this area,” Kaplan said.

The biggest Facebook spender for Republicans last week was Jesse Sullivan, spending $ 1,700, although Sullivan’s campaign has consistently spent $ 134,000 on Facebook ads.

Businessman Gary Rabine spent around $ 480 last week and nearly $ 53,000 all the time.

Former State Senator Paul Schimpf, R-Waterloo, spent about $ 350 last week and $ 10,500 in total on Facebook.

State Senator Darren Bailey, R-Xenia, spent $ 55,300 all the time and only $ 190 last week.

Kaplan says that while spending on social media should be a priority, the big bucks will still be spent on TV and radio ads.

“There is still a huge amount of money spent on more traditional types of media like radio and television,” Kaplan said. “JB Pritzker, the current governor, for example spent nearly $ 7 million on advertising, including on television. By the way, that’s over four times what all of his Republican opponents spent together.

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Misuse of Government Ads – Editorials Mon, 29 Nov 2021 01:16:29 +0000

EDITORIAL: A former audio clip of PML-N Vice President Maryam Nawaz has gone viral for its objectionable content. He can be heard telling some people – when his father Nawaz Sharif was prime minister – not to do government ads to four media houses, known to have disseminated unfriendly information and opinions towards his party. .

Asked about it at a press conference she called to reprimand a former Supreme Court chief justice based on two audio clips of questionable veracity, she admitted that her audio was genuine. Shortly after, in an apparent attempt to limit the damage, PML-N spokesman Marriyum Aurangzeb released a statement, claiming that “the conversation was about party advertisements.” This claim, however, was immediately countered by the Minister of Information, Fawad Chaudhry.

Speaking to a reporter, the minister said that in 2015-2018, the PML-N media cell led by Maryam and set up at the Prime Minister’s house handed over Rs 18 billion of government advertisements to TV stations. as well as individual journalists for pro-government articles.

According to him, the press information service file shows that “with the approval of the party media cell supervised by Maryam Nawaz, this amount of public money was used by the federal and Punjabi governments to buy support ”. Details of the media houses benefiting from this largesse were also disclosed.

Unfortunately, none of this is surprising or new. Since a large portion of print and electronic media revenue comes from government advertising, successive governments have used them as a tool to control independent members of the media, rewarding the most flexible and punishing those who refuse to follow the official line. . The practice is not only unethical; it amounts to emasculating freedom of expression, one of the fundamental values ​​of democracy.

As might be expected, the Pakistan Broadcasters Association (PBA) and the All Pakistan Newspapers Society (APNS) reacted strongly to Maryam’s admission and the response of the Minister of Information, saying that the advertisements of the government should never be used to influence editorial content or to control free speech.

While condemning “all forms of coercion by a government, past or present, which has used advertising as a tool to influence editorial policy,” the PBA called for all media spending of the past 20 years to be made public, including those of the current government, also expressing its dissatisfaction with the centralized process where decisions about advertisements are made rather than by government organizations, departments and individual ministries.

In a separate statement, the APNS while expressing its “deep concern” also asked the government to publish the figures of the advertisements disseminated over the past 20 years. This government should not hesitate to do so in order to prove that its approach to media freedom is very different from that of its predecessors.

Copyright Business Recorder, 2021

Op-Ed:… And the price of lousy and unproductive online advertising goes to… Everyone Sun, 28 Nov 2021 20:51:14 +0000

Social media operators face a conundrum regarding content labeled satirical, which can also be damaging disinformation. – © AFP

Online advertising has now reached a point of utter mediocrity that no one expected. With all this data and information, you get unnecessary advertising. Very rarely do you see anything of the least use to you, let alone something you could actually buy.


A little clarification may be needed here. There is a reason for this effervescent little escapade into advertising madness and whining ineptitude. I was literally born in an advertising agency. I have been advertising various types of online advertising for decades. I suspend my disbelief in how people win the lottery – rarely, if ever.

I learned the whys of advertising before I went to elementary school. It seems most people only learn the how. There is a very big difference. It’s business, bozos, hence this article.

Some subtle examples

Online advertising generates some truly amazing metrics, at least according to her. A basic search for the phrase online advertising will generate many positive results. Anyone, it seems, will make you an instant billionaire overnight. The news of online advertising says otherwise, every day of the week.

The irony here is that while some of the headlines in online advertising are about invasion of privacy, most actual ads are so often targeted that it’s pretty obvious they aren’t. . Personalized advertising is almost a contradiction in terms in some ways. It’s intrusive, it’s often misused and it’s a problem; but “effective advertising” is not and never will be.

Of course, fact and theory are the exact opposites. The most useful practical thing in online advertising is SEO, which if done right will actually help your search results. From there, it’s mythology.

Tracking users online is a lot like keeping cats. (A little hint – People are interested in different things at different times. Isn’t that amazing? Now that is for your cupcakes and milk, what is the currency level and how long is it for? search online?)

Whatever information ends up oozing all massively overrated tracking and analysis, most of it obviously isn’t useful or used. For example, I worked for a John Deere service company, and people tried to sell me tractors for months after that. Including for some reason while reading The New York Times. So I advertise this business online, and the follow-up decides I wanted to buy a tractor. A complete reversal of the facts.

Then there is the complete lack of focus on properly targeted advertising in the market. It’s universal, and it’s done in the worst possible way, apparently for no reason. News sites in particular have a very bad habit of adding annoying ads to the margins of pages, or even right in the middle of the text. Totally unnecessary, distracting, irritating and a very negative user experience.

In my experience, there is indeed a 100% certainty that any advertisement placed on a website will be totally irrelevant. Sometimes, accidentally, you can see something interesting several times a year. Don’t bet on it.

Choosing to advertise for specific websites, especially videos, is hilarious to the point of requiring medication. I was watching a death metal band on YouTube for the chance to get an advertisement for health insurance. I was just watching a fight gameplay video this morning only to be interrupted by one of those male grooming commercials that desperately need a shot.

The use of web page space is arguably much worse. Someone needs to teach some irritating online ad placement.

Consider this delicious user experience:

A very interesting scientific news page caught your attention. Lucky you. What follows is quite revealing of the deplorable state of online advertising.

  1. The page loads, then freezes, then continues to add moving images. Your peripheral vision is constantly irritated.
  2. Anything that has nothing to do with your interest will then be loaded into the page margins.
  3. If you are lucky, the touching irritation will be replaced by another touching irritation.

Chances of selling anything to anyone this way, zero. People pay a fortune for this garbage, which has no hope of selling anything to anyone.

The very good news for advertisers

If you are an advertiser, you are by definition a masochist. Apparently, no one is checking these unsightly and overpriced total failures. You could be paying dollars per click for this total garbage. The good news is, no one will bother to click on your ads. The bad news is, you went through all this online bureaucracy for absolutely nothing.

For the simplest of minds:

  1. Advertising campaigns can be audited with precision. The sales figures, for whatever reason, are accurate and can be directly linked to any type of online advertising. There is also a rumor that the wheel will one day be invented.
  2. Metrics can be correctly analyzed, not just turned into excuses.
  3. Anyone involved in UX could tell you what happens when you pause online videos.
  4. Any freshman marketing student could tell you the likely outcome if you put your ads in the wrong places.
  5. A house brick could tell you more about the advertisement than the spruikers can ever tell you.


What’s the point in spending all that time, money, and effort creating and placing totally unnecessary information? Why this desperate attempt to get people to absolutely hate the advertised products?

I regularly make a wish never purchase any advertised product that interferes with my user experience. I don’t appreciate my time and money being wasted on such totally unnecessary bullshit, and I can do something about it. The same goes for all other consumers on the planet.

Is the obvious total lack of talent in online advertising revealing? Like for example a worldwide collection of totally useless overpaid morons who couldn’t sell sex in a prison?

Is this really an expected level of performance from advertising and marketing executives? If yes, why? Do you like paying for absolutely nothing?

Why is this drivel tolerated by anyone? Advertising is expensive, time consuming, and your business depends on it. … So it should be done as little as possible?

If you want to sell, at least sell to the right people in the right way. At least pretend to think about the user experience. While you’re at it, remember that any ad online can be clicked to oblivion in under a second.

Meanwhile, the geniuses of advertising, gesundheit.

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Does your use of Google ads contribute to organic search rankings? Sun, 28 Nov 2021 17:00:41 +0000

Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results?

It is a subject that has been the subject of heated debate over the years.

Let’s take a look at why people think this is true and if Google Ads can really help you rank higher in organic search.

The claim: Google ads as a ranking factor

This stems from a persistent mistrust of Google the Mega Corporation. This suggests that if you spend money in one division (in this case Google Ads), you will get benefits in another (Search).

The proof for Google ads as a ranking factor

Every once in a while, an SEO professional will show up to share anecdotal evidence regarding declining rankings correlated with a Google Ads campaign (see an example in the next section).

But that’s exactly what it is – there’s no evidence of causation in there, and the anecdote plural isn’t a given.

In early 2021, a member of the search marketing community launched a series of tweets accusing Google of not only using ad campaign spend to influence organic search rankings, but also of trying to extort website owners. ‘business with this practice.


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In one, she wrote:

“I don’t know yet how to deal with the fact that Google just shakedown one of our clients. Essentially, they were told to spend more on paid ads in order to improve organic search * for their brand name. * “

As expected, chaos ensued. Those who believed in Google Ads / Organic rankings applauded for justification. SEO pros have raised their proverbial fists to the Twitter sky.

Google has deceived us again!

Others argued that it was not possible; that the intent of the sales representative’s message had been lost in the translation.

After being questioned, she insisted that it was not a communication issue and that the Google Ads sales rep even sent a written confirmation that increasing ad spend would improve organic rankings. of the brand.

Has Google been caught in the act, accepting money in exchange for a ranking?

Evidence Against Google Ads As A Ranking Factor

Google’s Danny Sullivan caught wind of the above conversation and clearly denied any connection between the two:

Google Ads Tweet by Danny Sullivan

This is not surprising, because Google has long argued that there is no connection between advertising and organic search.


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Matt Cutts dispelled this myth in a 2014 video, characterizing the continued insistence that Google Ads (AdWords, at the time) was in any way linked to organic search performance as part of conspiracy theories:

“… there are a lot of myths about SEO. So, one of the most important that we always hear is: “If you buy ads, you will rank higher on Google.” And then there is an opposing conspiracy theory which is, “If you don’t buy ads, you’ll rank higher on Google.”

And we kind of think we should bring these two conspiracy sides together and let them fight. And then whoever comes out of this room, we can just debunk this conspiracy theory. “

Another conspiracy theory, he said, was that Google is changing its algorithm to try to trick people into buying ads.

“We want to return great search results to users so that they are happy, so that they keep coming back. This is essentially it.

More recently, John Mueller broached the subject in a Google Office Hours Hangout.

One internet user said they noticed a drop in rank for a specific keyword when they started serving Google Ads, and their ranking returned when they stopped advertising.

Mueller explained:

“… These systems are completely separate on our side. Ranking in ads, ranking in search are completely separate systems and there is essentially no real connection there.

… So the ranking change you saw there seems to be something unrelated to ads.

Google Ads as a ranking factor: our verdict

Definitely not


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Google is a massive organization more than capable of separating these two divisions.

Additionally, allowing ad spend to influence organic rankings would surely lead to less useful results and poorer user experience. It would thwart anything Google is trying to do with search.

You can’t believe everything Google says.

But in this case, I think we would have seen a lot more real evidence over the past 20 years if you could just buy your way to the top of the organic search rankings through ads.

This one is clear: Google does not use Google Ads as a search ranking signal.

What’s more true on Google: Google’s search engine results page (SERP) layout clearly emphasizes ads (traditional text, Shopping, Hotels, etc.).

So while buying an ad isn’t a factor in organic search rankings, Google’s ads can absolutely impact your site’s visibility and placement on the SERPs.

Featured Image: Paulo Bobita


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5 tips to save money when buying your first home Sun, 28 Nov 2021 13:00:00 +0000

Many people dream of one day owning a home, but the task is easier said than done. To enter the Australian real estate market, most people need a home loan and to do so you need an initial deposit.

Your deposit is determined by the total value of the home you plan to buy. Typically, a deposit should be 20% of the purchase price, but many lenders can accept deposits as low as 5%.

The current national average cost of a home is $ 719,209, which means that if you plan to put down a 20% deposit, you’ll need to save at least $ 144,000. When you factor in stamp duty and other potential charges, you will need even more. Let’s face it, this amount of money makes buying a home difficult for many first time buyers.

But Rome wasn’t built in a day, and your deposit won’t pile up so quickly either. So we’ve compiled a list of five ways to save for that deposit, and with a little bit of diligence you will eventually be able to buy your own home.

The first step in budgeting is to document all of your spending each month, so that you get a sense of where your money is going and see opportunities to cut back on your spending. You can use our nifty budget calculator to get you started.

Once you know where your money is going, you can consider cutting things out, including frequent take-out or that TV or gym subscription you never use. Once you end up with the extra money, you can put it in a high interest savings account for a future home deposit.

What’s the use of depositing your house into a bank account if it doesn’t earn you money? Having a high interest rate savings account with little or no fees will actually earn you extra money that will help you reach your deposit goal faster. This means that you could enter the market earlier.

If you have any unused items that are taking up space in your home, you can sell them online to earn extra cash. Why not try sites like eBay or Gumtree to sell the items you know in your heart that you will never use? This exercise machine purchased during lockdown and still in its box could be at the top of the list!

While this option may not be ideal for everyone, moving back to your parents’ home could help cut rent and lower utilities. A recent Corelogic study found that the average Australian spends around 29% of their income on rent (not including utilities). Cutting back on spending in any way in the short term could help you meet your deposit goal and move you closer to home ownership.

Alternatively, you can move to a cheaper suburb or find cheaper accommodation to rent while saving money. This slight inconvenience might be worth it once you have the freedom to decorate the walls in your own home.

As a first-time home buyer, there are several government programs to help you enter the real estate market. There is the First Home Owners Grant (FHOG) program which offers a one-time grant that should help you pay off your home – if you meet the eligibility criteria. Then there is the First Home Super Saver (FHSS) which allows you to save for a deposit using your super fund.

If you’re thinking about buying a home, check out Mozo’s first-time buying guides to prepare for your buying trip. Or if you’re about to save up to your deposit goal, start checking out potential home loans below.

* CAUTION: This comparison rate only applies to the example (s) given. Different amounts and terms will result in different comparison rates. Costs such as redemption or prepayment charges, and cost savings such as fee waivers, are not included in the comparison rate but can influence the cost of the loan. The comparison rate displayed is that of a guaranteed loan with monthly repayment of principal and interest of $ 150,000 over 25 years.

** The initial monthly repayment figures are only estimates, based on the advertised rate, loan amount and term entered. The rates, fees and charges and therefore the total cost of the loan can vary depending on the amount of your loan, the length of the loan and your credit history. Actual repayments will depend on your personal circumstances and changes in interest rates.

^ See information on the Mozo Experts Choice Home Loan Awards

Mozo provides general product information. We do not consider your personal goals, your financial situation or your needs, and we do not recommend any specific product to you. You should make your own decision after reading the PDS or offering literature, or seeking independent advice.

While we pride ourselves on covering a wide range of products, we do not cover all products on the market. If you decide to request a product through our website, you will be dealing directly with the supplier of that product and not with Mozo.

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The Bearcats fall into the Buckeyes in Columbus Sun, 28 Nov 2021 01:15:58 +0000

The score of the box Columbus, Ohio – The University of Cincinnati women’s basketball team fell to Ohio State 50-86 on Saturday night at the Covelli Center in Columbus, Ohio.

The Bearcats shot 63 percent from the free throw line, scoring 10 for 16. Year 2 Jillian hayes led the way with 16 points. The Bearcats drop to 3-3 this season.

UC fell behind early with OSU starting a 9-0 run ahead of the junior forward Jadyn scott got the first points for the Bearcats.

The Bearcats outscored the Buckeyes 15-14 in the second quarter, highlighted by three straight games from the junior point guard Akira Levy and first year care Braylyn milton. Hayes had a six-point lead with two layups and two free throws during the quarter.


  • Jillian hayes had a team leading 16 points, going 4-6 from the free throw line.
  • Akira Levy had his fourth double-digit scoring game of the season with 11 points.
  • Braylyn milton amassed nine points in the game, tying his career and season high.
  • Three Bearcats tied for five rebounds in the game: Arame Niang, Hayes and Clarissa craig.


The Bearcats are back in Fifth Third Arena Wednesday night when they host the Central Michigan Chippewas. Tipoff is at 7 p.m. and the game will air on ESPN +.

For all the latest information on Cincinnati Women’s Basketball, please visit For last minute updates, follow Cincinnati WBB (@GoBearcatsWBB) and trainer Michelle Clark-Heard (@Coachheard) on Twitter. You can also follow the team on Facebook and Instagram.

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]]> SEO Tech Experts – Obtained the title of “Top-Notch Digital Marketing Agency in India” – ThePrint Sat, 27 Nov 2021 09:56:00 +0000

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Panaji (Goa) [India], November 27 (ANI / PNN): SEO Tech Experts is one of India’s leading digital marketing agencies. Since the inception of this agency, it has delivered the most consistent and commendable results that have brought it to the current level of fame and recognition.

Experts working at SEO Tech Experts keep up to date and continue to improve, leading the company to win another award in the field. SEO Tech Experts has been awarded as “India’s Leading Digital Marketing Agency” in 2021 at the 2021 Trade and Media Awards held at the Novotel Resort and Spa in Goa on November 18, 2021.

The award was presented to the agency by Bollywood actress Huma Qureshi, who reigns in the hearts of all Bollywood fans!

The competition was undoubtedly stiff with digital marketing agencies arriving at a rapid pace, and a bunch of them were nominated for the award as well, but SEO Tech experts, like every year, have overtaken all of them to emerge. like the best.

Huma Qureshi attending the 2021 Trade and Media Awards as the main guest made the celebration even more exquisite and honored.

SEO Tech Experts launched their services in 2009, and since then they have proven themselves to be worthy of all the awards and honors they have won. Their customer niche is spread across various fields including real estate, education, health, travel, etc.

“We dreamed and planned this agency, but we could never have manifested it without the efforts of all those associated with SEO Tech experts. We work together, as a team, to meet the needs of our individual clients to ensure their digital presence. Every successful project is our success, and we strive for perfection in everything we do. Our vision for 2022 is based on our belief that we will continue to grow by helping all of our customers to grow and thus achieve the goal of mutual development and prosperity! Sachin Gupta and Shilpi Gupta.

The digital marketing agency – SEO Tech Experts was founded by Sachin Gupta and later his wife Shilpi Gupta joined him as a partner in his vision. The couple work day in and day out with their highly efficient team at SEO Tech Experts to help their clients achieve their digital marketing goals. The SEO Tech experts, while marching to success, have also been awarded a partner badge from Google, which lends greater credibility to their work.

The Gurgaon-based digital marketing company provides a full range of digital marketing services, which includes SEO services, PPO services, website design, SMO services, digital marketing, content marketing, Google AdWords, graphic design, etc.

The USP of this digital marketing company is that clients don’t need to look for another agency over time as they continue to evolve with trends and demands, making it the perfect stop for a long term partnership! For more information, visit their official website and benefit from valuable digital marketing and branding services.

This story is provided by PNN. ANI will not be responsible for the content of this article in any way. (ANI / PNN)

This story is automatically generated from a syndicated feed. ThePrint is not responsible for its content.

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