Reklami http://reklami.net/ Tue, 17 May 2022 20:07:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://reklami.net/wp-content/uploads/2021/05/reklami-icon-150x150.png Reklami http://reklami.net/ 32 32 Now that subscription streaming is dead, are there enough ad dollars for everyone? https://reklami.net/now-that-subscription-streaming-is-dead-are-there-enough-ad-dollars-for-everyone/ Tue, 17 May 2022 20:07:02 +0000 https://reklami.net/now-that-subscription-streaming-is-dead-are-there-enough-ad-dollars-for-everyone/

Here, in the early days of Upfronts, that annual exercise in self-promotion of an industry focused on self-promotion (and customer promotion), it’s a good time to ask a simple question: now that even Netflix, Disney Plus and Apple TV Plus add ad-based programming or even full service tiers, are there enough dollars for everyone?

The timing for this question is particularly sharp, with inflation pinching discretionary spending, homework and free time fading, and a potential recession looming. Oh, and the easy money that’s fueling 13 years of tech boom seems to be drying up faster than Lake Powell.