BMG – Digital Marketing Manager (Catalog) (United Kingdom)


As the great Kurt Cobain * once said: “Come as you are. BMG is committed to providing equal employment opportunities and we celebrate diversity in all its forms. Equal opportunity is deeply rooted in our core value of fairness and we are committed to creating a truly inclusive work environment, where everyone can thrive. If you are good at what you do, come as you are.

All BMG applicants will receive equal treatment regardless of age, disability, gender identity or expression, marital status or civil partner, pregnancy or motherhood, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

* BMG is the proud representative of Kurt Cobain’s publishing catalog, including the 1992 single ‘Come As You Are’.

We are hiring!

We are looking for a Digital Marketing Manager to join our growing Digital Catalog Marketing team in our London office!

It’s our job to connect our deep repertoire of hymns, dance floor fills and chart tops, with the people who love and adore them on repeat… whatever platform they choose to do. use. You will be responsible for creating and managing innovative digital marketing campaigns executed on a global scale; covering both the UK repertoire and international artists.

Your mission at BMG.

You will be responsible for developing and executing creative digital marketing plans and strategies that increase the overall consumption of our repertoire and deepen the bond between our artists and their fans and followers.

Your responsibilities.
  • Creatively and effectively manage an artist’s online presence, including tone of voice and online appearance to deliver dynamic campaigns that stand out.
  • Social media strategy including structuring and creating social media campaigns with artist and artist direction.
  • Work hand in hand with the Product Management and Marketing teams to ensure creative alignment with campaign strategy.
  • Create, maintain and manage online advertising campaigns on Facebook / Instagram, Twitter, Google Adwords and other platforms in accordance with BMG’s internal strategy.
  • Create or manage the creation of online content and assets i.e. social images and videos, websites, landing pages or marketing activations.
  • Build strong relationships with artist managers and artists directly to provide digital marketing knowledge, resources and advice.
  • Manage and build relationships with key campaign partners i.e. social media influencers, website development and assets.
  • Manage and build relationships with the main platform partners, namely Facebook / Instagram, Twitter, YouTube, TikTok, Snapchat, Triller, etc.
  • Provide frequent and relevant reports on all aspects, including social media statistics, ad performance and other analysis, to colleagues, artist directors and campaign partners.
  • Work on daily digital operations including smart links, channel downloads, content management, and more.
Your profile.

We welcome candidates from diverse and atypical backgrounds, but we would appreciate it if you have the following:

  • Previous experience in a digital marketing or social media role, focused on media or entertainment.
  • Experience and knowledge of the Facebook business manager.
  • Digital advertising experience in Facebook Business and Google Ads.
  • Proficiency in all Microsoft Office suites including PowerPoint.
  • Technical understanding of Adobe suite programs – in particular Photoshop, Premiere and After Effects.
  • Knowledge of ECRM (Mailchimp, etc.)
  • Collaborative and creative
  • Strong relationship building skills
  • Organized with the ability to work on schedule
It’s a plus if you also have …
  • Previous experience in a digital marketing or social media role at a record label, artist management company, or music-focused digital agency.
  • Confident presentation skills.
  • Passion and knowledge of the music industry, including a good knowledge of a variety of genres.
Now what’s in it for you?
  • 25 days of annual leave plus 3 days between Christmas and New Year
  • Subscription to the subsidized gym
  • Private health insurance
  • Competitive pension plan
  • Annual concert allowance
  • Artists’ showcases
  • Cycle to work
  • Subscription loan
  • Access to our employee assistance program
  • Headspace subscription
  • Donate program as you earn
  • Excellent development opportunities
  • A fun and sociable (currently virtual!) Office environment
  • Flexible work opportunities
About BMG

Founded in 2008, BMG is already the fourth largest music publisher in the world and the first new global player in the recording industry for decades. BMG’s business case is unique – a constant emphasis on fairness and transparency and service to its artist and songwriter clients.
BMG’s 19 offices in 12 major music markets now represent more than 3 million songs and recordings, and thousands of artists and songwriters drawn to its new approach which now includes music production, films and books as well as musical publishing and recordings.
BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include broadcaster RTL Group, trade book publisher Penguin Random House and magazine publisher Gruner + Jahr. With its multiplatform perspective, integrated technology platform, and commitment to helping artists maximize their income, BMG aims to be the best music company to do business with.

About Ricardo Schulte

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