7 Google AdWords Extensions That Increase Your CTR


Ads can increase brand awareness by up to 80%.

41% of users said they trusted online ads.

But it’s not just the intangible benefits that drew you to Google AdWords (now called Google Ads), right?

A whopping 90% of customers said the ads influenced their buying decision.

63% of online shoppers clicked on a Google ad.
Those who click on an ad are 50% more likely to make a purchase.

The average conversion rate for Google Ads is 75%.

But Google Ads doesn’t mean easy sales and quick money. You will have to work for it.

How? ‘Or’ What?

Setting up your Google Ads campaign isn’t enough. If you want extra results (read: better than your competition) you will have to go the extra mile with extensions.

Should I inject more money for this?

No. They show no additional cost.

More time at the office then?

Not at all. In fact, you may be able to leave faster.

Are these extensions difficult to set up?

No, they are easy. We are talking about Google, after all nothing is “not easy” here.

You can absolutely trust Google to put all possible tools at your fingertips. There are other Google AdWords extensions that you can count on your fingers.

But picking the right ones – that’s a task you will have to do.

You are not alone, however.

Most SEM service providers would guide you on this. And they’ll even add these extensions and run the campaign for you. Hire experts and you won’t even have to lift a finger. Problem solved. Mission accomplished.

For those in the DIY camp, here’s a quick cheat sheet for you.

We’ve listed the top seven ad extensions that will help you increase your CTR. Read on.

1. Sublink extension

Just adding sitelinks in your ad can increase your CTR by 8%.

Cool, isn’t it?

But what is he doing?

It allows you to bring your audience to specific pages. When you run a promotion, have a best-selling product and a seasonal product page, it can be difficult to decide which one to use in your ad campaign. Why not use them all with Sitelink extensions?

When your ad has clickable links to more pages, most customers will find what they’re looking for. This not only increases your CTR, but also gives you insight into which pages your audience finds most interesting for clicks.

Note: The Sitelinks extension only appears when your ad appears in the first position.

2. Call extension

call extension

The world is increasingly divided into two types of people: callers and texters.

While texters would like to use text for anything and everything, callers still want to be able to speak on a call. If these people make up the majority of your business audience, be sure to use a call extension in your Google ads.

Since Google won’t allow you to add a clickable phone number in the ad, this extension is a must have if you want your phone to ring.

Especially on mobile devices, the extension displays a phone icon that customers can click to get online with you directly.

3. Extension of hook

hook extension

Modern internet users don’t have the time to read long lines of text. They want information that reaches them quickly.

Your ads should also be like this.

Fast. Crisp. Up to the point.

And this is precisely how the caption extension allows you to add more information in your add snippet. Without wasting the reader’s time in gibberish. These are not clickable. But let yourself tell more specific details about your business to your audience. Thus, make your ads more attractive.

An upcoming sale? Do you offer free shipping? Do you have a no questions asked return policy? These are all types of information you can add to your teaser extension.

4. Revise the extension

People take reviews as seriously as personal recommendations. People trust others more than you.

What you say in your ad comes with a warning. They want to sell me the product / service. They could be lying.

But reviews are meant to be trusted. Oh, I can learn from their experience. If they are happy with the product, I might be happy too.

Adding reviews and ratings increases your credibility. With the Reviews Extension, you can let your ad audience see what others are saying about your business.

Once people see that your business has made others happy, they are much more likely to click and even shop with you.

5. Price extension

It’s the 21st century. You can’t keep pissing off your audience. (Excuse the French, please!)

Words like affordable, profitable, economical are just that. Simple words. With virtually no substantial value.

But if your ad lists prices, people will know you are serious. You can expect two types of feedback from listing the prices on your ad using the price extension.

One, those who find your offer within their budget. They can pay what you charge, so they will definitely click.

Two, those who don’t find your offer lucrative enough. If they don’t want (or can’t) buy what you have for how much you charge them, clicking on the ad and coming to your site wouldn’t do you any good.

Extending the price not only increases your click-through rates, but also allows you to get relevant clicks.

6. Application extension

application extension

Here’s a little secret about modern customers. Websites are not their preferred platform for collecting information.

They will read long content when they need detailed information. (As you are reading right now). But when they want to go shopping, they prefer an app.

The shopping and browsing experience on your app is definitely better than that of your website. And Google AdWords lets you bet on a better experience with the app extension.

Your potential customers have taken the first step by doing a Google search. Now it’s up to you to direct them to your app. The experience will be more convenient for them. And of course, rewarding for you too.

To note: This is a mobile-only extension.

7. Slot extension

If you have a physical store, you can’t do without the location extension.

On the one hand, the location extension displays your address on a separate line. This increases the size of the ad. When your ad takes up more space, it gets more attention.

And it’s clickable. Thus, more clicks are guaranteed. The extension also displays a star rating for your store, showroom, or office.

What’s better is that on mobile devices, clicking on the location will take your potential customer to Google Maps, showing them directions from their location to yours.

So once they click, you can start waiting for them to be at your door soon.

Improve Your CTR With The Right Extensions Today

Your Google ads will only work if you do. Now is a good time to improve your competition’s search engine marketing strategy using ad extensions.

Select one or more of the most relevant extensions and get started today.

Not sure you can do it yourself? Join a search engine marketing agency.

Do not wait any longer. Start now and get ready to handle higher site traffic, higher sales, and increased customer engagement.


About Ricardo Schulte

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